Why Learning Business English Is Important

Around the world, there is an estimated 1 Billion people learning English. Many factors point to the reason why learning English has seen exponential growth in recent years, but it all boils down to the English language being the “global language” of business, politics, international relations, culture, and entertainment for so many countries worldwide.

Business Leverage

The rapid growth in technology for global communications notwithstanding, there are still many companies and individual professionals who fail in their quest for business or professional success. And oftentimes the failure primarily lies on one of the most basic foundations of making business relations – the language spoken. Undoubtedly, the English language is the global language for business and having a good command of English will definitely give one who is eyeing globally competitive business or career a clear edge. Any communications problem, whether personal or business, translates to losses, zero result in negotiations, incompetence for global business, or will just simply leave you ill-equipped to carry out international business. 

Career Growth in São José dos Campos and its area:  Business English

Going down on a more personal level of career success, having the right Business English communication skills will surely equip you with a liberating confidence and ability to express yourself in the English language. It will surely be an advantage in interviews, thus giving you more opportunities to widen your career prospects. Or if you are not looking for a new job, having the confidence and ability to speak Business English is one way of enhancing your potential for earning by making you stand out for career advancement or promotions. Studies show a steady growth in the number of companies in the Valley do Paraiba  requiring employees who have bilingual skills, which can easily be explained by the international focus our region has through numerous high tech companies dealing with overseas markets.

Literature: James Joyce

James Augustine Aloysius Joyce (2 February 1882 – 13 January 1941) was an Irish novelist and poet, considered to be one of the most influential writers in the modernist avant-garde of the early 20th century. Joyce is best known for Ulysses (1922), a landmark novel which perfected his stream of consciousness technique and combined nearly every literary device available in a modern re-telling of The Odyssey. Other major works are the short-story collection Dubliners (1914), and the novels A Portrait of the Artist as a Young Man (1916) and Finnegans Wake (1939). His complete oeuvre includes three books 

of poetry, a play, occasional journalism, and his published letters.

Joyce was born to a middle class family in Dublin, In his early twenties he emigrated permanently to continental Europe, living in Trieste, Paris and Zurich. Though most of his adult life was spent abroad, Joyce's fictional universe does not extend beyond Dublin, and is populated largely by characters who closely resemble family members, enemies and friends from his time there; Ulysses in particular is set with precision in the streets and alleyways of the city. Shortly after the publication of Ulysses he elucidated this preoccupation somewhat, saying, “For myself, I always write about Dublin, because if I can get to the heart of Dublin I can get to the heart of all the cities of the world. In the particular is contained the universal.” 

More differences between British and American English

Because we're often asked by our students to highlight variations between British  and American English, we've decided to post some of them.

  British English       American 

drink-driving	drunk driving
driving licence	driver's license
dual carriageway	divided highway
dummy (for baby)	pacifier
dustbin	garbage can, trash can
dustman	garbage collector
engine	engine, motor
estate agent	real estate agent
estate car	station wagon
film	film, movie
flat	apartment, flat, studio
flat tyre	flat tire
flyover	overpass
gearbox (car)	transmission
gear-lever	gearshift
Girl Guide	Girl Scout
ground floor	ground/first floor
handbag	handbag, purse, shoulder bag
hight street	main street
holiday	vacation
hood (car)	convertible top